Understanding Your True Amazon Margins (Not Just Revenue)

Revenue is the easiest number to celebrate and the least useful one for understanding whether a product is actually worth selling. Between referral fees, FBA fees, ad spend, storage fees, and returns, a product’s true margin can be dramatically different from what its price tag suggests.

The DevXio dashboard breaks this down at the SKU level so you can see, at a glance, which products are quietly subsidizing your ad spend on others — and which ones are worth doubling down on.